OLD NEWS: 📰
Thousands of people lined up today to be the first shoppers in the Louis Vuitton/Supreme pop-up shop in London.
Here Jae Sung, one of the first people in the queue, shows his purchases to the media, including a red leather bomber jacket that retails for £3,250. He waited in line for 20 hours, travelling from Liverpool to London. He spent £7,665 in total and already a desperate father was trying to get Sung to sell him his goods at resale for his teenage son. A security guard warned Sung to go home: “Stop winding the queue up with what you bought…” Founded by the reclusive James Jebbia as a skate shop on Lafayette Street, New York, in 1994, Supreme has become one of the most influential and disruptive fashion labels to have emerged in the digital age. The brand has always eschewed print advertising, and has never staged a fashion show, preferring instead to make strategic use of social media and word-of-mouth promotion. Its stock is all limited-edition, sold through staggered and discretionary store “drops” that are predominantly built around hype (it also has a flourishing second market via eBay). Read more at FT.com
Picture by Tolga Akmen