Custom content vs content marketing vs MY definition of custom content.
Before content became a "thing" the creation of consumable information was mostly left to publishers and advertising agencies.
In those days, the term "custom content" meant publishing information for internal facing/existing consumers. The idea was to use custom content to strengthen an already established relationship.
When content marketing hit the mainstream, content was still produced to inform and persuade but the audience was an external one. Content marketing became the medium used to create consumable information that would attract new customers and relationships.
For the most part, content marketing is what people talk about and practice these days.
MY definition of "custom content" is something that is hand crafted. It's unique, personal, and not easily replicated. It's more about craft than cranking out crap.
But, the aim behind my work does include both old school custom content AND content marketing skills/practice.
I'm thinking a lot about this new definition and if it's a direction others can easily follow (or, even want to follow).
Hey gorgeous you need to give to yourself first before you can give to others. It is your responsibility to take the time to develop your gifts and talents, so YOU can best serve others.
Say it with me
It's always safe to invest in myself
What percentage of your time is split between digital vs. non-digital marketing activities?
Digital activities include things like social media marketing, video marketing, paid online advertising, any type of online content marketing & online engagement etc.
Non-digital activities include things like printed advertising, face-to-face networking, leaflet drops, speaking at live events etc.
Despite being a Digital Marketing Agency, we 100% believe in a balance! I'd say we're still close to a 70 (digital)/ 30 (non-digital) split.
Would love to hear your opinion on this @janmurrayuk @andrewandpete @chrisducker @lucy.shall @victoriatayluk @casmajid 🤓
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