Are you running out of ideas on what to post on your social media and blog?
Well.. you don't have to! As long as your content educate, entertain and inspire your audience, they will love it!
I learned this #contentmarketing hack from one of my Social Media Academy's mentors @nixeniego
Can you confidently say you're producing more K I L L E R content than F I L L E R? That it's useful, impactful, and intentional?
Not everything you publish is going to be Pulitzer prize-winning, Ted Talk-worthy thought gems. But, at least make sure you're providing value (even if it's only in the form of entertainment!) .
Check out my blog if you need my 5 top tips to creating killer content. 👇👇👇 bit.ly/create-killer-content x
If you came across your ministry’s page for the first time, would you share the content you’re publishing? If the answer is no, then it’s time to revise your content strategy or delete it and start over.
😮Delete?!? Yup, delete!
I don’t like deleting my hard work either, but if your audience is scrolling past your content, then your posts are throwaways in the end.
Tonight, go back and read your last seven posts. Would you share any of those posts with your friends?
“Content is fire. Social media is gasoline.” - Ryan Kahn
If done right, there are few things that beat social media when it comes to promoting your content and getting your brand story in front of the right people. Are you taking advantage of the opportunity?
Content curation (as opposed to creation) is an awesome blog post format that you may already be using to rock your blog.
In fact, it's a great way to showcase the best information on any given topic.
If you do it right, you can use it to show your audience that YOU are hub of great information. Plus, it allows you to make connections with experts, and those who create the awesome content that you curate and share. And you can use the links you find to fill up your social media feed for a while too!
I'll share some great examples of curated content in the wellness industry. Plus, I have some great tips so you can use it to rock your wellness blog.
So, what is content curation?
Some people are more fortunate than you, But that's got nothing to do with the life you still have to create for yourself.
Get over it and get on with it!
You've got to stop worrying about what other people are doing and the advantages they may have in life and start focusing on your own life.
Stop whinging and whining that other people have it better and are luckier than you and that's why they get ahead. You know what, it might very well be true but that's got nothing to do with you getting up and making the most of the day ahead and the opportunities right in front of you.
You've got to create the best life you can with what you've got and it doesn't matter what your skin colour, your background, career or level of education....it's 100% your responsibility to make the most of your situation and your life.
Then and only then, can you put yourself in a position to make the world a better place for others, so they don't have to live through the same struggle and circumstances that you had to endure on your journey.
Life isn't always fair but that's got nothing to do with the life you are going to create for yourself and the impact you are going to make.
Where you start doesn't matter, it's where you end up and what you become that matters the most!
Hahaha, do you often ask yourself this question? I do 😝 usually in my personal life, about the kids 😩
For work I am more planned and have a clear business plan, so if I ever feel lost or stressed I revert back to the plan.
What is our strategy? Does what I am doing fit the strategy?
Having a clear strategy and plan, plus asking these questions makes decision making so much easier.
If the answer is no, then don't stress, stop doing it and move on......easy 😜
What's your business strategy?
If you don't have a strategy and want to start at the beginning, call us and let's discuss 📱
In case you didn't know....😉
Did you also know....we build brands, content and digital marketing strategy too?! .
We are a complete service digital agency and we love getting to know our clients, their businesses and working alongside them long term to reach their business goals!
Because we really take the time to get to know your business, there are no cookie cutter solutions at BA! Instead, we use our knowledge and experience to custom build each component of your project to suit your business needs, which really helps drive targeted results!
If you like the sound of the way we work and your business needs some help with its branding, website or digital strategy, we would love to hear from you! Our orange sofa and good coffee awaits!#brisbanedigitalagency
“Gratitude forms a loop of positivity in the workplace. People feel respected, heard and supported, which in turn creates a culture of appreciation. How can companies foster an environment where gratitude is forwarded as quickly as that meme of a cat riding a Pop-Tart through outer space? ”
Read more on our blog about how you can spread gratitude in your workplace! Link in bio.
One of the things that we love the most about holiday email marketing strategies are the memories we create with our readers! This time last year, we sent out a letter discussing some of the changes that our agency was going through and just this morning we received an email from a loyal subscriber reminding us of just how far SoVerve has come in two years.
The key here is to learn to utilize your emails as a way to create lasting memories with your shoppers, readers, clients, and even with your colleagues. This holiday season - even if you are sending promotional content - tweak those emails and tug at those heart strings with content that speaks directly to your readers! Storytell a little, you won't regret it.
Email marketing is by far the most organic way to reach potential customers. Read about email marketing strategies for your small businesses here: bit.ly/2yMsibr
YOUR STORY II Only you can do you.⠀
When I work with clients on developing their brand, I take them through all this deep questioning and brainstorming to uncover their stories. ⠀
Some love it and totally immerse themselves, while others come kicking and screaming, questioning the relevance, the difficulty, the discomfort in looking at these things - it can be pretty funny. ⠀
But the reason story’s important is because it shines a light, a great big megawatt floodlight on where our greatness and genius lies. Greatness and genius meaning our innate talents and gifts that come so naturally to us, we hardly even know they exist. ⠀
And the reason we find them in our stories over and over again, is because we can’t even help doing them - we just do, in all kinds of ways.⠀
Curious about how you can express your story? ⠀
Read Pepper Street’s latest blog, ‘What’s your story and why does it matter?’, and download the free guide to developing your story and mission while you’re there - the link’s in the bio.⠀
Photo by Gaelle Marcel on Unsplash⠀
Put faith, patience and hard work into a blog and it will reap rewards👍🚀 @gnooko ・・・
“The company blog is often the first digital touchpoint for search traffic. Therefore, content on this dynamic area of your website should be highly targeted, relevant, and timely. A blog should primarily seek to educate, inspire, and help. Essentially, it’s a relationship building channel and its purpose is to lay the groundwork for future conversations that will lead to revenue. A heavy-handed approach (read: lots of self-serving sales messages, aggressive retargeting, or too many annoying popups) can be counterproductive on your blog. A prospect can be easily turned-off because they feel “pushed” to take action instead of ‘pulled.’ Additionally, social media content is also a prevalent discovery channel. More specifically, amplification by macro or micro peers and influencers can be a very effective first line of interest. The “discovery” of your brand comes with the context or even the endorsement of someone they know.”~ Erica Ayotte, Curata “How Content Marketing Drives Sales Throughout the Buyers’ Journey”
Saviez-vous que les adultes connectés âgés de 18 à 34 ans sont plus susceptibles de suivre une marque via les réseaux sociaux?
Petit conseil: Soyez présents en ligne. Assurez-vous qu'on puisse vous trouver sur le Web et les médias sociaux!
What makes you different? What makes people click the follow button?
It's not so much about the number of followers that make a great impact. It's the value that you bring to the table. Focus less on #'s and more on content that creates interaction.
Use these questions to help guide you:
■Are you helping your audience solve a problem?
■Are you sharing content that is easily digestible and relevant to them?
And MOST importantly:
Mix it up and let your personality rise to the occasion and stand out. You don't have to do what everyone else is doing. You can be yourself. Listen, no one else can duplicate you, that quirky thing you do, those words you say, those looks you give, it's all you. Let that shine in your marketing 😉😍 Now, go be great and social 😘 #sociallysavvyonline
Do you offer a product or service that is driven by your personal brand? If so, check out @rebeccacafiero, she is a terrific at using her personal brand, through content and copy, to drive traffic to her businesses!⠀
"If the first thing you do in the morning is grab your phone and start scrolling the FB feed or checking your tests, you're giving yourself a serious dose of cortisol in the morning! ⠀
I used to wake up (after hitting the snooze several times) and grab my phone from the bedside table, already stressing out about what emails I needed to answer and what appointments I had that day. It was a recipe for killing the morning vibes!! ..... " Check out the rest of what @rebeccacafiero had to say on her profile! ( #📷 @rebeccacafiero ) #FirstLookSocial#ContentDriven
Productivity is an essential skill that all real estate agents need to master if they want to be successful.
Especially if you are, or plan to be, a team leader.
My clients tell me on a daily basis that it feels like there just isn’t enough time in the day to accomplish all that they want to for their careers and personal lives.
I get it!
As a real estate agent, you are constantly being pulled in a million different directions, which can really cripple your productivity.
Unfortunately, that translates into a lackluster annual income my friend.
And let’s be honest, you did not become a real estate agent to make an average salary.
Imagine if you could grow your team, attract more of your ideal clients, and still have time to live a full life without pulling your hair out and always feeling like you’re dropping the ball.
Wouldn’t that be wonderful? 🔥🔥find out how to hack #productivity in my newest article now available on my blog & LinkedIn👉🏻👉🏻👉🏻
Something we encourage our clients to do when they are content marketing is to focus more on the content than the marketing. People get on social media to see cool videos, look at evocative images and see what their friends are doing. Very rarely do we hop on instagram just to look at the ads. So, don't trick your customers into looking at your advertisement by making it look like content. Instead, build a great relationship with your audience and let them come to you.
Don't create one blog post or social media post at a time. Batch them together by writing all your event's blog posts at one time. >> For example, if you know you want to write 4 blog posts for the month or for the duration of your event promotions, carve out some time to write all 4 posts. Or at least outline them. That way, all you have to do is edit your drafts or fill-in your outlines. >> Check out my post on creating, editing and scheduling your event promotions content. Link in bio.
"Sell-sell-sell sales methods simply do not work on social media." - @kimgarst
Rather than inundating your audience with sales message after sales message shift your strategy. Become an educational resource on topics in your niche. Become a thought leader and show not tell your audience why they can trust you or your service/product. You have to build not only your credibility but relationships with your target audience before you can ever have the audacity to try and make a sale.
The core of social media is a long game. And while quick wins might feel good in the moment, they are fleeting. Build your presence for the long haul and you'll see that sales will start to come in without having to ask.
The Los Angeles weather guy just broke the news...it’s going to be in the 90s on Thanksgiving Day ☀️ Here’s an image of some beautiful pumpkins shot by the talented @twigystock to remind some of us that it’s fall 🙃
Also, I am learning to appreciate our consistently warm weather here in Los Angeles 🌞 🌊 I’ll just need to pack my bags and travel more to get my cold weather kicks and to me that doesn’t sound like a bad idea ❄️ ✈️ 🚘 🚊 🚢
When your customers are asked about your business what do they say? Do they have a clear concise description of your business or do they fumble around for words to describe what you do and end up just saying, "I can't really describe it, you just have to go there?" We all hope that our customers know what we do and can tell their friends but too often the message you want them to share, isn't what they're saying.
In this very noisy world we live in, brand messages are lost. People are busy. We are inundated with messages. If your brand message isn't simple and relevant to your customer they aren't going to remember it or share it.
Click the link in our bio to learn how we can help you cut through the noise and create a clear marketing message that will help your business grow and thrive.